We're talking pictoral calligraphy.
I've always enjoyed it. I just never knew it had a name.
Taken from the nearly lost art of ornate pictorial calligraphy, or “flourishing”, Thomas Paul makes these dinner plates 11' diam (set of four $36) and coasters 4 1/2" diam. (set of four $14) http://www.velocityartanddesign.com
Okay even this rug's got modern geometry meeting organic shapes. It looks a bit like ornate challigraphy to me! Pretty nice in it's subtlety. Guess where it's from? Hint: one of my favorite stores. Target (pronounced tar-shjay). Zurich Rug - Twilight (10'9"x13'2") $1,139.99 Perhaps this "Lost Art" is not so lost anymore.